MENU

  2. Company
  3. Brand

Brand

Visual Identity

LOTTE Chemical’s brand visual identity was extracted from the elements included in the CI and is composed of three motifs that symbolize the Three Great Values.It expresses the lofty values of LOTTE Chemical that pursues the fundamental values toward people, the will for new ideas and innovation, and the aim to contribute in making life more plentiful and throughout all spectrums of the world.
  • People
    Oriented
    Value toward people
    Stability and harmony
    The round diamond-shaped line represents stability and harmony, and the LOTTE Group symbol started from the form of the LOTTE World Tower ‘base’ and it shows that the basics and center of the LOTTE Chemical business are always directed toward the people.
  • Forward
    Thinking
    Start of innovation
    Products and technology
    The form from the point of the L-line is the start point of new ideas and it symbolizes continuous innovation toward leading products and technologies. The signature blue color of the LOTTE Chemical CI expresses the identity of the chemical industry and the trust of customers.
  • Life
    Enriching
    Abundant life
    and sustainable future
    The Green Leaf contains the will to protect people and the environment while aiming for harmony with various values. The filling with green color by expanding from a line to a plane symbolizes abundant life and a sustainable future.
TOP