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Brand

Vision & Slogan

LOTTE Chemical's vision and slogan is based on the current value, which is richer and more sustainable
It contains the value and direction of LOTTE Chemical's own direction for tomorrow.
Vision
We Lead Every Step for a Greener and Better Tomorrow
Slogan
Every Step for GREEN.

* The LOTTE Chemical Slogan is an intellectual property protected by the Trademark Act and it may not be
arbitrarily altered or used without prior authorization.

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Brand Value

  • People
    Oriented

    values for people
    a sense of stability and harmony

  • Forward
    Thinking

    The starting point of innovation
    Leading Products and Technologies

  • Life
    Enriching

    A life of abundance
    A sustainable future

2030 Goal /
Practice strategy
  • Corporate value50 trillion won
  • A non-financial objectiveCarbon Reduction
    Growth
  • Leading the Future Industry
  • Strengthen existing business competitiveness
  • Strengthening core competencies
  • Creating Social Value
ESG Vision /
Strategy
GREEN PROMISE 2030

  • Net-Zero

  • Circulation and
    Coexistence

  • Green
    Innovation

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