■ The construction material business with high B2B rate expands B2C market due to increasing demands for interior decoration.
■ Released 18 kinds of new “Radianz,” the engineered stone brand with three concepts: natural artwork, layered patterns of natural stone, and subtle marble patterns
■ Opened a showroom where customers can see, touch, and choose their own interior finishes… Boosting sales with wider selections for consumers.

LOTTE Chemical is expanding the B2C (business-to-consumer) market with the launch of a new line of its engineered stone, "Radianz." Targeting the growing interior decoration market, LOTTE Chemical aims to strengthen its product portfolio and broaden its business scope.

On October 16, the Company introduced 18 new products under three key concepts: “Natural Artwork,” “Layered Patterns of Natural Stone,” and “Subtle Marble Patterns.” These new products feature natural stone-inspired patterns, matte and reflective finishes, and come in a wide variety of colors from light to dark, reflecting the latest design trends.

Having been focused on B2B (business-to-business) sales, particularly with domestic and international construction companies, LOTTE Chemical’s construction materials division is now leveraging this new product release to expand its presence in the B2C market, catering to the increasing demand for residential interior finishes.

To support this expansion, LOTTE Chemical opened a showroom in Icheon, Gyeonggi Province, this October, allowing consumers to explore and select from various designs and colors, adding convenience and flexibility to the purchasing experience.

LOTTE Chemical representative noted, “The launch of these new products and the operation of the new showroom provide an opportunity to showcase the quality and design of LOTTE Chemical’s construction materials to the general public.”

As an industry leader in artificial stone, LOTTE Chemical’s construction materials business began with the launch of "Staron" acrylic solid surface in 1993 and now includes three main product lines with the engineered stone "Radianz" and the ceramic sheets "Locelain." Known for its vibrant color options not found in natural stone, "Radianz" offers premium interior finish solutions with excellent scratch resistance and durability, making it ideal for flooring, interior walls, and accent walls.