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COMPANY INTRODUCTION

CIㆍ Slogan

The LOTTE Chemical CI embodies values for humankind and our environment.

LOTTE Group’s symbol mark represents the group’s brand image and is the most crucial visual element.
LOTTE’s new “Value Line” logo boldly illustrates its vision and its commitment to providing new and unexpected value in every moment of your life.

  • It shows the consistency of group identity
    by using Lotte’s exclusive fonts and colors.

  • LOTTE Chemical Blue represents trust
    and transparency as the leader in domestic
    and international chemical industries and
    expresses our commitment to growth through higher vision.

  • Green color in the line motif expresses
    LOTTE Chemical’s commitment to protect
    the environment based on advanced technologies
    and to achieve harmony between various values.

CI Manual for LOTTE Chemical

English

Korean

* The logo of LOTTE Chemical is the intellectual property protected by the Trademarks Law and cannot be used without prior consent of LOTTE Chemical.

Color Requirement

Default colors include CMYK (process colors), Pantone colors (spot colors), and RGB colors. 
Our CI utilizes a main color and sub color. The main color, LOTTE Red, is mainly applied to the wordmark and background. 
The sub color should be Silver. Other colors can be used only if they are essential for highlighting the premium image of the LOTTE brand.

Main Color

LOTTE Red
or Used

PANTONE 485c
M100 Y100
R218 G41 B28

Sub Color

LOTTE Chemical Blue
or Used

PANTONE 2955C
C100 M75 Y30 K15
R6 G73 B117

LOTTE Chemical Green
or Used

PANTONE 368C
C50 M0 Y100 K0
R141 G198 B63

LOTTE Chemical Gray
or Used

PANTONE 425C
C48 M29 Y26 K76
R84 G88 B90

LOTTE Chemical Silver
or Used

PANTONE 877C

LOTTE Chemical Slogan

More than Chemistry
Beyond conventional chemistry
and toward the future

LOTTE Chemical realizes the limitless possibilities of chemistry.

We research various substances, components, and basic materials
manufactured through chemistry, as well as develop and upgrade better products
through a synergy-creating relationship (chemistry)
with our customers to develop our today, tomorrow, and future.

LOTTE Chemical thinks beyond chemistry.

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