The LOTTE Chemical CI embodies values for humankind and our environment.
LOTTE Group’s symbol mark represents the group’s brand image and is the most crucial visual element.
LOTTE’s new “Value Line” logo boldly illustrates its vision and its commitment to providing new and unexpected value in every moment of your life.
It shows the consistency of group identity
by using Lotte’s exclusive fonts and colors.
LOTTE Chemical Blue represents trust
and transparency as the leader in domestic
and international chemical industries and
expresses our commitment to growth through higher vision.
Green color in the line motif expresses
LOTTE Chemical’s commitment to protect
the environment based on advanced technologies
and to achieve harmony between various values.
CI Manual for LOTTE Chemical
* The logo of LOTTE Chemical is the intellectual property protected by the Trademarks Law and cannot be used without prior consent of LOTTE Chemical.
Default colors include CMYK (process colors), Pantone colors (spot colors), and RGB colors.
Our CI utilizes a main color and sub color. The main color, LOTTE Red, is mainly applied to the wordmark and background.
The sub color should be Silver. Other colors can be used only if they are essential for highlighting the premium image of the LOTTE brand.
R218 G41 B28
LOTTE Chemical Blue
C100 M75 Y30 K15
R6 G73 B117
LOTTE Chemical Green
C50 M0 Y100 K0
R141 G198 B63
LOTTE Chemical Gray
C48 M29 Y26 K76
R84 G88 B90
LOTTE Chemical Silver
LOTTE Chemical Slogan