Code of Ethics
Trust with Our Customers
Principle of LOTTE
• Providing the Best Products and Services
• Honest Marketing
• Protecting Customer Information Protection
• Protecting Our Brand
Action Plan
• Be the first brand in customers' hearts.
• Honesty is the easiest way of gaining customers' trust.
• Customer information matters the most.
• The best way to represent our brand Lotte to our customers is you.
Trust with Our Employees
Principle of LOTTE
• Equal Opportunity and Fair Treatment
• Mutual Respect among Our Members
• Gender Equality
• Safe Working Environment
• Protecting Our Assets
• Protecting Our Intellectual Property Rights
• Preventing Information Leakage
Action Plan
• We set apart between business and pleasure, and provide fair opportunity.
• We all are someone's precious family.
• LOTTE is working for creating happy families and a fair workplace.
• Safety is the first priority in all circumstances.
• The assets of the company are for all employees.
• We shall protect our intellectual property that we achieved by our sweat and efforts.
• Information leakage begins with minor carelessness.
Trust with Our Partners
Principle of LOTTE
• Compliance with the Fair Trade Act
• Respect for Our Partners
• Fair Competition
• Lawful Information Collection
• Prohibition of Corruption and Improper Solicitation
Action Plan
• Fairness and trust is the power binding us and our partners as one team.
• Mutual respect strengthens the relationship between us and our partners.
• Fair competition makes us stronger.
• Information shall be collected in a lawful way.
• Every favor is followed by a price, no matter how small it may be.
Trust with Our Stockholders
Principle of LOTTE
• Improving Stockholder Value
• Preventing Conflicts of Interest
• Improvement of Accounting Transparency
• Prohibition of In-house Trading
Action Plan
• LOTTE pursues the long-term improvement of stockholder value.
• We think about the interests of the stakeholders.
• Honest reporting makes our effort and passion more valuable.
• We shall not make unfair profit through intercompany trading.
Trust with Society
Principle of LOTTE
• Environmental Protection
• Creation of Social Values and Social Contribution
• Respect for Human Rights
• Respect for Cultural Diversity
• Compliance with the Laws of Each Country
• Separation of Politics and Economy
Action Plan
• Nature is something we have borrowed from our future generation.
• Sharing what is received from the society with society is our biggest pleasure.
• Love and respect for humanity is an important value of Lotte.
• We can earn respect only when we respect others.
• We work to abide by the laws of each country and prevent crimes.
• Politics and economy can fulfill their role when they are separated.
Guidelines for Handling Bribes and Other Benefits