MENU

News

Press Releases

LOTTE Chemical Launches Eco-friendly Material Brand ‘ECOSEED’

2023.09.19

LOTTE Chemical Launches Eco-friendly Material Brand ‘ECOSEED’

lotte chemical
[Photo]: (From the left) LOTTE Chemical Technology Center Director Hwang Min Jae, Aromatics Division Head Lee Sang Hyun, Basic Materials CEO Hwang Jin Koo,President & CEO Kim Gyo Hyun, Advanced Materials CEO Lee Young Joon, ABS Head of Division Shin Seong Jae, and Strategic Planning Division Head Kim Min Woo took a commemorative photo.

■ Held ‘Green Recycle Day’ event for achieving the recycle business 2030 vision at the Jamsil LOTTE World Tower on the 18th… Held launching event of the resource circulation plastic material brand ‘ECOSEED’ and ‘Project LOOP Social Venture Achievement Sharing Meeting’
■ Physically and chemically recycled materials (PCR, Post Consumer Recycled) and bio plastic materials (Bio-PET, biodegradable PET) integrated into the ‘ECOSEED’ brand... Goal of supplying 1 million tons of the resource circulation material ‘ECOSEED’ by 2030
■ ECOSEED to ▲possess high quality recycled material lineup (PCR-PET, PCR-PC, PCR-ABS, PCR-PE, PCR-PP) ▲possess recycling technologies such as the nation’s first pyrolysis naphtha product manufacturing and the country’s largest chemical recycling PET plant conversion, etc. ▲provide recycle design solutions tailored to customers ▲operate global production bases in Europe, Americas, and Asia
■ LOTTE Chemical President & CEO Kim Gyo Hyun “Resource circulation will go beyond simply being an issue for the future generation, but also be a part that has big impact on our lives as an essential condition for the continued survival of businesses and nations”… “All of our employees will work hard so that ‘ECOSEED’ can become a ‘seed of sustainability’ that practices the plastic circulation economy”

LOTTE Chemical launched its eco-friendly material brand, ‘ECOSEED’,

Physically and chemically recycled materials (PCR, Post Consumer Recycled) and bio plastic materials (Bio-PET, biodegradable PET) are integrated into the ‘ECOSEED’ brand.

With the launching of this material brand, LOTTE Chemical plans to expand its green business for plastic recycling and carbon reduction, and it also announced that its goal of supplying 1 million tons of the resource circulating plastic material ‘ECOSEED’ by 2030.

ECOSEED means thinking about the environment from the smallest elements for a future green Earth. The initial ‘e’ was designed in the shape of a seed budding and configured the infinity sign that symbolizes circulation.

lotte chemical
▲Resource circulation plastic material brand ‘ECOSEED’ 

In the afternoon of the 18th at Jamsil LOTTE World Tower, LOTTE Chemical held the ‘Green Recycle Day’ for achieving the recycle business 2030 vision and a launching event of ‘ECOSEED’, while also holding the ‘Project LOOP Social Venture Achievement Sharing Meeting’ as part of the ‘LOOP FESTA’ that has been ongoing since late August.

The 『ECOSEED』 material brand that will be unveiled to customers for the first time possesses high quality product lines (PCR-PET, PCR-PC, PCR-ABS, PCR-PE, PCR-PP) that can recycle most plastics normally used in everyday life, and it secured eco-friendly recycling technologies such as for Korea’s first pyrolysis naphtha product manufacturing, conversion of the nation’s largest chemical recycled PET plant, and proprietary catalyst refining technologies, etc.

In addition, it can offer solutions tailored to customers through development of recycled material design solution and manufacturing of high functional compounding products, while also having the strength that it can closely respond to the needs of client companies around the world as it operates global production bases in Europe, Americas, and Asia, and through partnerships with raw material sourcing partner companies.

LOTTE Chemical President & CEO Kim Gyo Hyun said “Resource circulation will go beyond simply being an issue for the future generation, but also be a part that has big impact on our lives as an essential condition for the continued survival of businesses and nations”… “All of our employees will work hard so that ‘ECOSEED’ can become a ‘seed of sustainability’ that practices the plastic circulation economy”

Meanwhile, following the brand launching event, the achievement sharing meeting of three companies from the second Project LOOP Social Venture Support Project such as AUG3RD, Gatda and E Plant were held. Gatda, which was the final winner, received the Minister of Environment Award and an additional 50 million KRW for funds for business realization.

The three companies selected as the second social venture support project back in January of this year received 50 million KRW each for initial business realization funds through support of LOTTE Chemical’s Project LOOP, and it is pursuing their businesses with mentoring support such as being connected to legal and resource circulation experts.


TOP